International Journal of Sport Communication Volume 2, Issue 4 (December 2009)
- Editorial
- Wrapping Up IJSC’s Second Year
Paul M. Pedersen
- Scholarly Commentary
- Superpowers on the Olympic Basketball Court: The United States Versus China Through Four Nationalistic Lenses
Andrew C. Billings, Paul J. MacArthur, Simon Licen, Dan Wu
- Student Research
- Assessment On and Off the Field: Examining Athletic Directors’ Perceptions of Public Relations in College Athletics
Brody J. Ruihley, Lisa T. Fall
- Industry Interview
- Interview With Steve Seidman, Senior Producer, NFL Films
Travis Vogan
- Original Research
- The Changing Organizational Structure of Football Clubs and Their Relationship With the External Media
Jamie A. Cleland
- To Build or Not to Build: Examining the Public Discourse Regarding St. Petersburg’s Stadium Plan
Michael J. Mondello, Richard W. Schwester, Brad R. Humphreys
- Nigeria, Football, and the Return of Lord Lugard
Chuka Onwumechili
- Online and Off-Line Advertising During March Madness: Which Companies Drive Consumers to the Web?
Ann Pegoraro, Norman J. O’Reilly, Martin Giguere
- Case Study
- Commercial Programming at a Single- Sport Cable Channel: Strategies and Practices at Golf Channel
Douglas M. Carroll
- Book Reviews
- Review of Taking Sports Seriously: Law and Sports in Contemporary American Culture
Ryan Rodenberg
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