International Journal of Sport Communication

Scholarly Commentary

The Pursuit of Sustainability: Examining the Motivational Consumption Preferences of Online Consumers of Nonrevenue Sport Teams
Coyte G. Cooper, Richard M. Southall
pages 1–11

Student Research

Integrating Communication and Marketing Efforts to Influence Governmental Sport Funding: An Analysis of an Innovative Sport-Financing Program in Hungary
Janos Vaczi, Peter Berkes
pages 12–26

Industry Interview

Interview With Rolf Meyer, CEO, No Limits for Licensing
Patrick Walsh
pages 27–30

Original Research

The Ladies Professional Golf Association’s Five Points of Celebrity: “Driving” the Organization “Fore-Ward” or a Snap-Hook Into the Next Fairway?
Sarah Wolter
pages 31–48

Examining Television Consumers of Mixed Martial Arts: The Relationship Among Risk Taking, Emotion, Attitude, and Actual Sport-Media-Consumption Behavior
Choong Hoon Lim, Tywan G. Martin, Dae Hee Kwak
pages 49–63

Sustainability Communication in North American Professional Sports Leagues: Insights From Web-Site Self-Presentations
Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou
pages 64–91

Women’s Sports Coverage in Israel: Perception Versus Reality
Ilan Tamir, Yair Galily
pages 92–112

Case Study

Fan–Athlete Interaction and Twitter Tweeting Through the Giro: A Case Study
Jeffrey W. Kassing, James Sanderson
pages 113–128

Book Reviews

Review of Black Writers/Black Baseball: An Anthology of Articles From Black Sportswriters Who Covered the Negro Leagues (rev. ed.)
R. Pierre Rodgers
pages 129–130