International Journal of Sport Communication
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International Journal of Sport Communication

Volume 2, Issue 4 (December 2009)

Editorial

Wrapping Up IJSC’s Second Year
Paul M. Pedersen


Scholarly Commentary

Superpowers on the Olympic Basketball Court: The United States Versus China Through Four Nationalistic Lenses
Andrew C. Billings, Paul J. MacArthur, Simon Licen, Dan Wu


Student Research

Assessment On and Off the Field: Examining Athletic Directors’ Perceptions of Public Relations in College Athletics
Brody J. Ruihley, Lisa T. Fall


Industry Interview

Interview With Steve Seidman, Senior Producer, NFL Films
Travis Vogan


Original Research

The Changing Organizational Structure of Football Clubs and Their Relationship With the External Media
Jamie A. Cleland

To Build or Not to Build: Examining the Public Discourse Regarding St. Petersburg’s Stadium Plan
Michael J. Mondello, Richard W. Schwester, Brad R. Humphreys

Nigeria, Football, and the Return of Lord Lugard
Chuka Onwumechili

Online and Off-Line Advertising During March Madness: Which Companies Drive Consumers to the Web?
Ann Pegoraro, Norman J. O’Reilly, Martin Giguere


Case Study

Commercial Programming at a Single- Sport Cable Channel: Strategies and Practices at Golf Channel
Douglas M. Carroll


Book Reviews

Review of Taking Sports Seriously: Law and Sports in Contemporary American Culture
Ryan Rodenberg



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