Journal of Sport Management Volume 22, Issue 4 (July 2008)
- Introduction to the Special Issue
- INTRODUCTION: Special Sport Events—Part I
Larry Dwyer, Liz Fredline
pages 385–391
- Research and Reviews
- Mega-Special-Event Promotions and Intent To Purchase: A Longitudinal Analysis of the Super Bowl
Norm O'Reilly, Mark Lyberger, Larry McCarthy, Benoit Seguin, John Nadeau
pages 392–409
- The Impact of Brand Cohesiveness and Sport Identification on Brand Fit in a Sponsorship Context
Kevin Gwinner, Gregg Bennett
pages 410–426
- Destination Image and Intent to Visit China
and the 2008 Beijing Olympic Games
Heather J. Gibson, Christine Xueqing Qi, James J. Zhang
pages 427–450
- Mega Events, Fear, and Risk: Terrorism at the Olympic Games
Kristine Toohey, Tracy Taylor
pages 451–469
- The Economic Impact of the Olympic Games: Ex Ante Predictions and Ex Poste Reality
Philip K. Porter, Deborah Fletcher
pages 470–486
- Sport Management Memos
- Sport Management Memos
pages 487–489
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