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Journal of Sport Management

Volume 22, Issue 5 (September 2008)

Introduction to the Special Issue

INTRODUCTION: Special Sport Events—Part II
Larry Dwyer, Liz Fredline
pages 495–500


Research and Reviews

It's Really Not About the Bike: Exploring Attraction and Attachment to the Events of the Lance Armstrong Foundation
Kevin Filo, Daniel C. Funk, Danny O'Brien
pages 501–525

Toward a Model of Brand Creation for International Large-Scale Sporting Events
Milena M. Parent, Benoit Seguin
pages 526–549

Sponsorship Program Protection Strategies for Special Sport Events: Are Event Organizers Outmaneuvering Ambush Marketers?
Steve McKelvey, John Grady
pages 550–586

Service Quality, Satisfaction, and Intent to Return in Event Sport Tourism
David J. Shonk, Packianathan Chelladurai
pages 587–602

Urban Regimes and the Sporting Events Agenda: A Cross-National Comparison of Civic Development Strategies
Laura Misener, Daniel S. Mason
pages 603–627


Off the Press

Off the Press

pages 628–635


Sport Management Digest

Sport Management Digest

pages 636–640


Sport Management Memos

Sport Management Memos

pages 641–643



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