Journal of Sport Management Volume 23, Issue 1 (January 2009)
- Dr. Earle F. Zeigler Lecture
- Globalization of Sport: An Inconvenient Truth
Lucie Thibault pages 1–20
- Management and Marketing Research
- The Role of Web Site Content on Motive and Attitude Change for Sport Events
Kevin Filo, Daniel C. Funk, Glen C. Hornby pages 21–40
- The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications
Hyung-Seok Lee, Chang-Hoan Cho pages 41–64
- Expressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate Sponsorship
Stephanie Cunningham, T. Bettina Cornwell, Leonard V. Coote pages 65–86
- Economics and Finance
- Free Agent Auctions and Revenue Sharing: A Simple Exposition
Duane Rockerbie pages 87–98
- Off the Press
- Off the Press
pages 99–103
- Sport Management Digest
- Sport Management Digest
pages 104–109
|