Journal of Sport Management
Log In Enter Keycode Subscribe or Renew Review TOC by E-mail
Home
Search
Current Issue
Back Issue Contents
Online Preview Articles
Special Issue Call for Papers
Help
Feedback
Mission
Submission Guidelines
Authorship Guidelines
Editorial Board and Staff
North American Society for Sports Management
For Advertising
For Reprints
Powered by Human Kinetics


Journal of Sport Management

Volume 23, Issue 1 (January 2009)

Dr. Earle F. Zeigler Lecture

Globalization of Sport: An Inconvenient Truth
Lucie Thibault
pages 1–20


Management and Marketing Research

The Role of Web Site Content on Motive and Attitude Change for Sport Events
Kevin Filo, Daniel C. Funk, Glen C. Hornby
pages 21–40

The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications
Hyung-Seok Lee, Chang-Hoan Cho
pages 41–64

Expressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate Sponsorship
Stephanie Cunningham, T. Bettina Cornwell, Leonard V. Coote
pages 65–86


Economics and Finance

Free Agent Auctions and Revenue Sharing: A Simple Exposition
Duane Rockerbie
pages 87–98


Off the Press

Off the Press

pages 99–103


Sport Management Digest

Sport Management Digest

pages 104–109



© 2009 Human Kinetics, Inc. All Rights Reserved.
USA 217-351-5076; webmaster@hkusa.com
Copyright Information