Journal of Sport Management

Management and Marketing Research

Off-Field Behavior of Athletes and Team Identification: Using Social Identity Theory and Balance Theory to Explain Fan Reactions
Janet S. Fink, Heidi Parker, Martin Brett, Julie Higgins
pages 142–155

Using Optimal Distinctiveness Theory to Understand Identification With a Nonlocal Professional Hockey Team
Andre Andrijiw, Craig Hyatt
pages 156–181

Exploring Substitutability Within College Sports Through Hierarchical Choice Processes
Mauricio Ferreira
pages 182–209

Marching in the Glory: Experiences and Meanings When Working for a Sport Mega-Event
Xiaoyan Xing, Laurence Chalip
pages 210–237

Economics and Finance

Incentives and League Structure in Minor League Baseball
Simon Medcalfe
pages 119–141