Journal of Sport Management

Dr. Earle F. Zeigler Lecture

Toward Achieving a Focal Point for Sport Management: A Binocular Perspective.
Robert L. Boucher

Research and Reviews

Influence in Canadian National Sport Organizations: Perceptions of Professionals and Volunteers.
Christopher J. Auld; Geoffrey Godbey

Gender Portrayals in Sports Illustrated for Kids Advertisements: A Content Analysis of Prominent and Supporting Models.
Jacquelyn Cuneen; M. Joy Sidwell

Research Notes

The Effectiveness of Selected Promotions on Spectators` Assessments of a Nonprofit Sporting Event Sponsor.
Ronald E. McCarville; Christopher M. Flood; Tabatha A. Froats