Journal of Sport Management

Dr. Earle F. Zeigler Lecture

Vertical Integration in Sport
David K. Stotlar

Research and Reviews

Does Bat Day Make Cents? The Effect of Promotions on the Demand for Major League Baseball
Mark A. McDonald; Daniel Rascher

The Role of Football Profits in Meeting Title IX Gender Equity Regulations and Policy
Donald E. Agthe; R. Bruce Billings

Is Self-employment Liberating or Marginalizing? The Case of Women Consultants in the Fitness and Sport Industry
Laurene Rehman; Wendy Frisby