Journal of Sport Management Volume 18, Issue 4 (October 2004)
- Issues in Sport Media
- Introduction: Recovering (From) Janet Jackson's Breast: Ethics and the Nexus of Media, Sports, and Management
Lawrence Wenner
- Research and Reviews
- Selling (out) the Sporting Woman: Advertising Images in Four Athletic Magazines
Susan Lynn; Marie Hardin; Kristie Walsdorf
- Using Athletes as Endorsers to Sell Women's Sport: Attractiveness vs. Expertise
Janet S. Fink; George B. Cunningham; Linda Jean Kensicki
- Referent Selection: How the Women in Sport Journalism Shape Their Perceptions of Job Satisfaction
Warren A. Whisenant; Paul M. Pedersen; Michael Smucker
- The Rival Concept:An Analysis on the 2002 Monday Night Football Season
John A. Fortunato
- The Effect of Content on Perceived Affect of Super Bowl Commercials
Scott W Kelley; L. W. Turley
- Off the Press
- For JSM 18.4
Tori Blanton; Sally Shaw
- Sport Management Digest
- For JSM 18.4
- Sport Management Memos
- For JSM 18.4
- Author Index
- For JSM Volume 18
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