Journal of Sport Management

Research and Reviews

A Structural Model of Image-Based and Utilitarian Decision-Making Processes for Participant Sport Consumption
Joon-Ho Kang

The Gender Gap in Student Attitudes Toward Sexist/Nonsexist Language: Implications for Sport Management Education
Janet B. Parks; Mary Ann Roberton

The Demand for Programs at a College Football Game: OLS and LMS Estimates of Optimal Prices
Stephen Jarrell; Robert F. Mulligan

Research Notes

Increasing Response Rates Among Coaches: The Role of Prenotification Methods
Aubrey Kent; Brian Turner

Economic Impact of a Future College Football Program
Semoon Chang; Shelia Canode