Journal of Sport Management
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Journal of Sport Management

Volume 16, Issue 1 (January 2002)

Dr. Earle F. Zeigler Lecture

Opportunities and Headaches: Dichotomous Perspectives on the Current and Future Hiring Realities in the Sport Management Academy
W. James Weese


Research and Reviews

Negotiating Games: Cities, Sports, and the Winner's Curse
Mark S. Rosentraub; David Swindell

Strategic Choices in a Turbulent Environment: A Case Study of Starter Corporation
Allen L. Sack; Abbas Nadim

Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport
James M. Gladden; Daniel C. Funk



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