Journal of Sport Management Volume 15, Issue 4 (October 2001)
- Introduction to the Special Issue
- Introduction: Sport in the Third Millennium: A Retrospective & Perspective on 1990s and 2000-Era Sport
Jacquelyn Cuneen; Ray Schneider
- Research and Reviews
- Sport Business in the Next Decade: A General Overview of Expected Trends
Daniel F. Mahony; Dennis R. Howard
- Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity
James M. Gladden; Richard L. Irwin; William A. Sutton
- Women and Sport in the 1990s: Reflections on "Embracing Stars, Ignoring Players"
Nancy E. Spencer; Lisa R. McClung
- The Gambling Industry and Sports Gambling: A Stake in the Game?
Cathryn L. Claussen; Lori K. Miller
- Intercollegiate Athletics in Canadian Universities: Perspectives on the Future
Karen E. Danylchuk; Joanne C. MacLean
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