Journal of Sport Management
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Journal of Sport Management

Volume 14, Issue 3 (July 2000)

Research and Reviews

Conceptualizing and Measuring the Attitudinal Loyalty Construct in Recreational Sport Contexts
Se-Hyuk Park ; Yong-Man Kim

African-American Students' Responses to Race as a Source Cue in Persuasive Sport Communications
Ketra L. Armstrong

Context Receptivity: Innovation in an Amateur Sport Organization
Arran Caza
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