Journal of Sport Management Volume 12, Issue 4 (October 1998)
- Sport Management Perspectives
- Research Outlets in Sport Marketing: The Need for Increased Specialization
Daniel F. Mahony; Brenda G. Pitts
- Research and Reviews
- Segmentation of Sport Center Members in Seoul Based on Attitudes Toward Service Quality
Changhwan Kim; Susan Y. Kim
- Volunteer Motivation, Satisfaction, and Management at an Elite Sporting Competition
Jocelyn M. Farrell; Margaret E. Johnston; G. David Twynam
- Methods and Criteria Employed in the Evaluation of Intercollegiate Coaches
Heather Barber; Jean Eckrich
|