Journal of Sport Management
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Journal of Sport Management

Volume 12, Issue 4 (October 1998)

Sport Management Perspectives

Research Outlets in Sport Marketing: The Need for Increased Specialization
Daniel F. Mahony; Brenda G. Pitts


Research and Reviews

Segmentation of Sport Center Members in Seoul Based on Attitudes Toward Service Quality
Changhwan Kim; Susan Y. Kim

Volunteer Motivation, Satisfaction, and Management at an Elite Sporting Competition
Jocelyn M. Farrell; Margaret E. Johnston; G. David Twynam

Methods and Criteria Employed in the Evaluation of Intercollegiate Coaches
Heather Barber; Jean Eckrich



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