Journal of Sport Management
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Journal of Sport Management

Volume 3, Issue 2 (July 1989)

Research and Reviews

Effects of the 1984 Supreme Court Ruling on the Television Revenues of NCAA DIvision I Football Programs
L. Marlene Mawson; William T. Bowler III
pages 79–89

Assessing the Impact and Effectiveness of Stadium Advertising on Sport Spectators at Division I Institutions
David K. Stotlar; David A. Johnson
pages 90–102

Some Contributions of Sport Sociology to the Marketing of Sport and Leisure Organizations
Andrew Yiannakis
pages 103–115

Identifying Those Ready to Make a Voluntary Commitment to Fitness
Kent L. Granzin; Janeen E. Olsen
pages 116–128

A Structural Taxonomy of Amateur Sport Organizations
Lisa M. Kikulis; Trevor Slack; Bob Hinings; Alan Zimmermann
pages 129–150

Overcoming Discrimination in Sport Management: A Systematic Approach to Affirmative Action
Jed Friend; Arnold LeUnes
pages 151–157

Guidelines for Programs Preparing Undergraduate and Graduate Students for Careets in Sport Management
P. Stanley Brassie
pages 158–164


Off the Press

OFF THE PRESS

pages 165–174


Sport Management Digest

SPORT MANAGEMENT DIGEST




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