Sociology of Sport Journal Volume 13, Issue 4 (December 1996)
- Introduction
- SPECIAL ISSUE: INTRODUCTION – Deconstructing Michael Jordan: Reconstructing Postindustrial America (David L. Andrews, Guest Editor)
David L. Andrews
pages 315–318
- Articles
- FOREWORD – More Rare Air: Michael Jordan on Michael Jordan
Norman K. Denzin
pages 319–324
- The Commodified 23, or, Michael Jordan as Text
Edward G. Armstrong
pages 325–343
- Michael Jordan's Family Values: Marketing, Meaning, and Post-Reagan America
Mary G. McDonald
pages 344–365
- American Jordan: P.L.A.Y., Consensus, and Punishment
Cheryl L. Cole
pages 366–397
- “It's Gotta Be the Shoes”: Youth, Race, and Sneaker Commercials
Brian Wilson; Robert Sparks
pages 398–427
- Jordanscapes: A Preliminary Analysis of the Global Popular
David L. Andrews; Ben Carrington; Steven Jackson; Zbigniew Mazur
pages 428–457
- AFTERWORD – Sports, Media Culture, and Race—Some Reflections on Michael Jordan
Douglas Kellner
pages 458–467
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